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Recent media

  • Sports Technology Awards logo

    Nominated for the Finals

    Find out more
  • Third Sector Insight logo

    Leading evaluation experts discuss the power of insight in the not-for-profit sector

    Watch the webinar
  • Local Government Chronicle logo

    Upshot is helping public bodies gain the insight they need to evaluate the impact of their work

    Read the article

Our story

Upshot was initially developed in 2012 to help the hundreds of organisations funded by the Football Foundation, the UK's largest sports charity. It was built with an extremely high degree of flexibility and was designed to be easy to set up and valuable to a wide range of audiences/users.

It was designed to be branded with an organisation’s logo, making it immediately recognisable by those using it.

And, the system was built to be adaptable, to allow for simple and quick enhancements, as a result of feedback.

It is owned by the Foundation, but was so well received that it is now being used by over 200 different organisations, including many outside the world of sport.

Recent customers

  • Durham county council logo
  • Crew Club logo
  • Barclays Space for Sports logo
  • Bristol City council logo