Cookie Policy

Upshot - Cookie Policy

This Cookie Notice ("Notice") explains how Upshot uses cookies and other tracking technologies through our website ( This Notice is to be read alongside Upshot's Privacy Statement which explains how Upshot uses personal information. If you do not accept our use of cookies please disable them following our guidance below.

What are web cookies?

Web cookies are small files that are placed on your computer or mobile device by a website when you visit it. They contain details of your browsing history on that website and distinguish you from other users. Cookies send data back to the originating website on each subsequent visit or allow another website to recognise the cookie. Cookies are useful because they allow a website to recognise a user’s device and, for instance, remember your preferences and generally improve your online user experience. Like most websites, the Upshot's website uses cookies.

Although this Notice refers to the general term “cookie”, which is the main method used by our website to store information, the browser’s local storage space is also used for the same purpose and we may use other tracking technologies through this website such as web beacons. As a result, the information included in this Notice is likewise applicable to all such tracking technologies that we use. 

You can find out more about cookies at

Why do we use cookies?

  • To let you do things on our website – for example, cookies enable you to log in to secure areas of our website, fill in application forms or view content  
  • To collect anonymous statistics – the information collected by cookies enables us to improve the website through usage figures and patterns. For example, it is really useful to see which pages of the website – and therefore which of our services – are the most popular and how users are interacting with them.  
  • To improve your experience of our website – for example, to prevent you having to re-enter details when you have already done so, or by ensuring that users can find what they are looking for easily.



Cookie:    Cookie consent - AllowEasysiteCookies

Provider:  Upshot          

Purpose: This cookie stores the consent status of the current user for cookies and is only set if they consent

Duration: 1 year


Cookie:    Content Management System cookie - Tabbed Container ActiveTab

Provider:  Upshot          

Purpose: This cookie stores the ID of the Active Tab as selected by the user.

Duration: Current session


Cookie:    Google Analytics - _ga, _gid, _utma, _utmb, _utmc, _utmz

Provider:  Google         

Purpose: These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited. 
Read an overview of privacy at Google

Duration: 2 years



Cookie:    Vimeo cookies

Provider:  Vimeo         

Purpose: We embed Upshot videos using Vimeo's video player.  This may set cookies from Vimeo upon loading. Vimeo uses first-party cookies that are essential to the video player experience.

Read Vimeo's cookie policy

Duration: 12 years


Upshot also uses some cookies which are strictly necessary in order for you to use our services available on our website.


Website cookie acceptance

By pressing the consent button when you visit the website you consent to our use of cookies as updated from time to time. In particular, you consent to cookies being stored on your computer and/or mobile device (unless rejected or disabled by your browser). 


Turning cookies off

Internet browsers normally accept cookies by default. However, most browsers let you turn off either all or third-party cookies. What you are able to do depends on which browser you are using. If you do not accept our use of cookies as set out above, please do not press the consent button in the cookie information box. However, please be aware that this may impair or limit your ability to use our website. The option to do this is usually found in the options, settings or preferences menu of your browser or mobile device. 

You may opt-out of Google’s analytics cookies by visiting Google’s opt-out page:


Click on the links below to find out how to change your cookie settings in:


Updating this Notice

We may update our use of cookies from time to time and consequently we may update this Notice. We therefore recommend that you check this Notice regularly. We will notify you of any significant changes by way of a notice on our website or by contacting you directly when reasonably possible.