Where it began
Since 2021, Upshot is run by a non-profit social enterprise - Upshot Systems CIC. The system was initially launched in 2012 by The Football Foundation. The Foundation initially built the system based on their own needs and understanding of the sector and decided to make it available to other organisations around the world through a social enterprise model. After eight years of growth, we were big enough to branch out and become a wholly independent Community Interest Company.